Topic guide

What you learn on a media training course

The curriculum in plain English. Message development, bridging, voice and body, mock interviews, and the playbook for the question you are dreading.

A serious course teaches five things. Message development (how to write three points a journalist can quote). Bridging (how to move from any question to your message without sounding evasive). Voice and body language (what works on camera, on a call, in a room). Mock interviews with playback (the only way to feel the difference). And crisis preparation (what to say when something has gone wrong).

Want to drill this with a working journalist? Take the Press Interview Mastery course or book a strategy call.

Related: The Erbut Method · All topic guides · All courses