Topic guide

How to prepare for a media interview

What to do in the thirty minutes before the call. Read the journalist’s last five pieces, write your three messages, identify the question you are dreading, and rehearse the bridge.

Spend ten minutes on the journalist. Read their last five pieces. You will know what they care about and how they write. Spend ten minutes on your three messages. Sharpest first, in language a reader will quote. Spend the last ten minutes on the question you are dreading. Write the bridge that moves it back to your message. Done well, this is more preparation than 90% of interviewees do.

Want to drill this with a working journalist? Take the Press Interview Mastery course or book a strategy call.