We’ve been running a course called “Writing for clients” for a few years now. I’ve noticed three common problems people have when it comes to writing: 1 – They’re scared of writing 2 – They don’t know what to say 3 – They say everything, meaning there’s no filter for the reader Writing for clients [...]
I almost spat out my Cornflakes the other morning when I read the word “synergasm,” – to express oneself using several business buzzwords in rapid succession. This little gem is from the Urban Dictionary, which gives the example: “Alex released his synergasm onto the crowd, ‘At the end of the day, we have to leverage [...]
Welcome back to work, folks. It’s customary for editors to publish two types of article at this time of year: 1. In December, a look back at the last year 2. In January, a list of five or ten trends that will occur this year This is for two reasons: First, it hopefully provides some [...]
Bid proposals are important documents. After all, there are often millions of dollars in business at stake, as well as lots of people’s jobs. So it’s understandable that companies preparing bids want to convey the importance of those documents as much as possible … Sometimes by Capitalizing every Word they consider Especially Important. Take another [...]
What does it take to lose a big bid to a competitor? There’s no shortage of ways, but here are a few of the more common mistakes companies make when responding to an RFP: They answer the question they want to answer, not the question that’s being asked – Maybe the prospect wants specific details [...]