Win the customer or lose the business. You need to understand value for your client and their customer to win. Your team needs to be creative to do that. You need a message that shows you are a trusted advisor – not a salesman. We help you win. We build collaborative culture, positioning strategies, bold messages and teams that communicate value.
We find your position, your customer’s and your competitor’s. We then know the messages on team, innovation and brand that you need.
The value message based on your customer’s journey and pain points
We help build you the vehicle to get your message to the customer. We train your workforce, edit your bid and help you present.
We work in technology, retail, financial services and energy. By keeping things simple and precise, we have changed the way our clients sell to their customers. We do this by discovering the value points and building communications and innovations around them. They are different for each customer.
Dan Ilett – a former technology journalist – founded Erbut in 2007 – with a group of associates with industry experience in business strategy, value communication and technology.
Our projects include:
Major retail bank – Enterprise transformation (technology and business) – mapped customer value points, changed sales communications. Recommended new business processes. Improved customer satisfaction.
European bank – Implemented leadership coaching program in creativity, innovation and communication. Created stronger stakeholder engagement. Increased win rate and brand position.
Fortune 100 technology company – Implemented value-based messages in bids. Changed position and thinking of bid teams. Trained new leadership teams. increased win rate, reduced cost of sale, improved value communication with customer. Improved customer feedback.
Financial technology company – Implemented value-mapping program on customer base. Implemented cultural change to focus on value conversation. Improved customer feedback.
Global Technology service provider – global product launch. Discovered market position, built messages. Mapped value sales touch points.