Is your brand working for you?

Did you know that 57% of B2B purchase decisions are made before a customer even talks to a supplier?*

If not, it’s time to think about a new strategy. Solution selling no longer works. People want simplicity – they look for great experiences, trusted advisors and problem solvers. This is your brand position.

Erbut has worked with some of the largest companies in technology, energy and financial services on brand-positioning strategy, messaging and customer activation.

*CEB Research

Erbut is a B2B brand-activation company that works with seven of most valuable brands in the world. Using insight and creative thinking, we build precise messages and great customer experiences.

We work on brand positioning, message strategy, experience design, digital, market research, content projects, bids and sales enablement. In 2013, we helped our clients to win $2.2bn in revenue across tech, financial services, oil & gas, telco, retail and public sector.

We have:

  • Helped Fortune companies win $500m
  • Increased win rates for Blue-Chips
  • Launched global products
  • Rebranded and positioned FTSE firms

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Be precise

Measure twice and cut once.
Precision is the key to successful brand activation.

We first gather the facts. Once we understand your position, we get creative and drive engagement.

What we do

Simplicity is at the heart of everything we do but our projects and capabilities are varied. Our team of brand-position and activation specialists comprises former journalists and digital experts. They work at FTSE-board level to drive strategy and critical projects.

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Client results

  • Bid wins of $500m+
  • Increased revenue by $1bn+
  • Improved customer experiences
  • Cut time wasted by 20%
  • Improved employee confidence
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We work with banks, Blue-Chip tech and engineering firms, retailers and consultancies to increase customer engagement. We use disruptive thinking, communication, process mapping, social media and digital tools to help companies hit the specific point of need with their customer – and give them the right experience.

Engagement experts

Our strength is that our people are experts at finding weaknesses, fixing them and highlighting strengths. Our team is made up of former national journalists, digital media experts, CIOs and entrepreneurs.