Writing the CXO business case:
A practical course for senior execs on how to write proposals and whitepapers
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Whether you’re writing a business proposal, annual report or white paper, your words matter. An unclear, poorly written document reflects badly on both you and your organisation. Good writing, on the other hand, has the power to change hearts and minds, build reputations and win business. And that’s what this course is designed to do: arm you with the skills and know-how to write clearly, effectively and compellingly.
This course will prepare you to:
- Write brilliant sales proposals
- Build strong messaging
- Write clear, direct and interesting content
- Communicate in the right way for your target audience
- Deliver the message you want to send
- Learn how to express yourself easily and effectively
- Discover the keys to good business writing and avoid common pitfalls
- Back up your words with solid examples and research
- Learn how to be your own best editor
The Course:
Whether you struggle to put thoughts into words, or are an experienced wordsmith who enjoys writing, youíll find plenty in this course to help you polish your written communication skills. The day-long programme covers the A to Zs of good writing, including:
- Preparing a brief before you begin to write
- How to think like an editor … and a reader
- The dos and don’ts of quotes
- How to structure a letter, article or research report
- Tips for engaging your readers, keeping their interest and calling them to action
- Avoiding the ‘so what?’ response
- Keys for clarity and accuracy
The Trainer:
Dan Ilett is CEO at Erbut, which writes the business case for large organisations. He founded the analyst company Greenbang, after he wrote for the Financial Times and other publications that include: the Daily Telegraph; the Economist Intelligence Unit; the New York Times; Channel 4 News; and a number of technology trade magazines.
