Dan Ilett helps big companies to land big deals. He is managing director of business-and-sales-messaging company Erbut, which helps FTSE and Fortune firms to win sales. Dan is a former Financial Times journalist. He is founder of Greenbang – an award-winning sustainability and futurist think tank – and coaches CEOs in how to present and what to say in media interviews. He has worked with the Lord Mayor of London, Google, Cisco, Microsoft, Waitrose, LinkedIn and Adobe.
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Tony Hallett helps companies tell their stories so they can be more successful. Tony is a former reporter, editor, editorial director and publishing director at some of the largest brands in technology and business media. He has covered most large tech companies and is the author of Everything In Moderation: How to chair, moderate and otherwise lead events, having fronted conferences for companies including Google, T-Mobile and Gartner. He is also a director at content agency Collective Content (UK).
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Diana Nye helps people and organizations get their messages out to both internal and external targets. As a communication and business development specialist, she has worked with companies ranging from startups to some of the largest and most influential corporations in the US, Europe and Asia. A former lecturer in business, professional speaking, and interpersonal and organizational communication, Diana holds an MA in communications from West Virginia University.
Shirley Siluk is a veteran journalist and advocate for simple, direct and jargon-free communication. She is managing editor of Greenbang, an award-winning sustainability and futurist think tank, and author of several e-books. A graduate of Northwestern University, Shirley has written for the Chicago Tribune, internet.com and Web Hosting Magazine, among other publications.
Erbut’s in-house methodology is designed to create market-leading business messages that are compelling and consistent across all channels. It’s a tested and proven system for global enterprises that want to win high-value clients.
What we do
We develop, test and fine-tune messages to help companies win business and beat the competition. Our services and coaching have helped global enterprises win more than $1.4 billion in business in 2012 alone.
Erbut believes in the value of clear, simple and focused communication. We work to stamp out jargon, management-speak and poor messaging to enable companies to better connect with customers, the media and the public.
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