Media Masterclass
One-on-one, intensive training for CXOs
Contact info
The “Media Masterclass” is an intensive session for CXOs who have little time and need to learn skills fast.
As a C-level exec, you’re expected to be able to answer questions on all elements of the business, especially when something is going wrong.
Erbut’s Media Masterclass tests your skills at the highest level, throwing you into stressful, reactive interviews where it is imperative you say something. This course hones your skills with professional journalists pushing you to the limit in print, broadcast and TV scenarios.
The skills
You’ll walk away with an understanding of three things:
- What journalists want from you today
- How to build your message and stand confidently
- The techniques to navigate a worst-case scenario and direct communications
The trainer
Dan Ilett is Head Trainer at Erbut. He has written for the Financial Times and other publications that include: the Daily Telegraph; the Economist Intelligence Unit; the New York Times; Channel 4 News; and a number of technology trade magazines. He is founder of Greenbang.com – a smart technologies research firm – and publisher of the Mobile Industry Review.
