The aim
This course teaches people how to make their blog successful – whether that be in terms of boosting personal credibility, enhancing a corporate image or just attracting visitors.
The content
Ou trainers cover the basics of how to use tools for: web 2.0, blogs and social media and more. These include:
- Anatomy of a blog
- Blogging infrastructure and how blogging works
- Blog tracking, monitoring and searching tools
- Using other web tools (Twitter)
- Types of blogger and blogger motivations
- The impact of bloggers
- How to talk to bloggers
- How to boost your profile
- How to make money from blogging
- How to be an authority
- Avoiding common mistakes (case studies of recent and famous failures)
- Live blogging demonstration
