The aim

This course teaches people how to make their blog successful – whether that be in terms of boosting personal credibility, enhancing a corporate image or just attracting visitors.

The content

Ou trainers cover the basics of how to use tools for: web 2.0, blogs and social media and more. These include:

• Anatomy of a blog
• Blogging infrastructure and how blogging works
• Blog tracking, monitoring and searching tools
• Using other web tools (Twitter)
• Types of blogger and blogger motivations
• The impact of bloggers
• How to talk to bloggers
• How to boost your profile
• How to make money from blogging
• How to be an authority
• Avoiding common mistakes (case studies of recent and famous failures)
• Live blogging demonstration