How
Erbut develops, tests and fine-tunes messages to help companies win business and beat the competition. We do this using our proven MessageModel system.
Using this system, we have helped global enterprises win more than $1.4 billion in business in 2012 alone.
Here’s how it works:
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Step 1 – Discovery
We interview key people at your company to get an in-depth understanding of your needs and goals, current messages and gaps that need filling in. We also research the competition and broader market to get a clear picture of where you currently stand.
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Step 3 – Message
We then create a messaging strategy that capitalizes on your strengths and fixes problem areas. The messaging we develop is aimed at helping you beat the competition and establish your company’s credentials as a “Trusted Advisor” to customers.
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Step 2 – Position and roadmap
Using the information gathered in step 1, we prepare a written analysis that describes your company’s current position in detail. We identify weaknesses, highlight which gaps need your attention and then outline a roadmap, making sure you get to your goals.
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Step 4 – Go to market
Finally, with optimized messages in hand, we advise you on which marketing materials you’ll need to progress, and then deliver our targeted, go-to-market strategies for selling, which move you ahead of the competition.
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